👀 Context:

The pandemic has greatly increased interest in the Metaverse or shared virtual settings. A market for digital clothing or NFT wearables has resulted from this. Digital fashion is becoming a growing sector after years of experimentation. The data-backed understanding of what people desire to buy and wear virtually advances along with knowledge and technology.

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What the new ideologies have to say about this gen-z trend of virtual outfits?

• Digital clothing is more environment friendly.
• “Outfit of the day” can be made accessible and cheaper here.
• It will help you experiment with new styles that you might be too hesitant to try in real life.

screenshot and links of what we are taking about

Something like this seems very unlikely, but that’s the new fad and let’s explore more!

Something like this seems very unlikely, but that’s the new fad and let’s explore more!

🚧 Brief:

Study wardrobe experience of different apps that allow the user to create a virtual avatar, e.g Facebook/ Instagram Avatar, Zepeto, TikTok Avatar etc. and share key learnings of things being done very well & gaps from a UX PoV.